Back in 2012 , the Internet Corporation for Assigned Names and Numbers ( ICANN ) announced that it would immensely flesh out the number of top - storey domains , allowing one C of young ones to flourish . you could now buy domains for .mango , .luxury , and .republican if you’reso incline . But there ’s one top - degree domain that ’s still engage in a acrimonious 7 - yr fight . Amazon would like total control over every .amazon address . But eight countries in South America want to deal in the domains . Why ? They have the genuine river that the technical school giant is named for .
Amazon has spent years fighting with Bolivia , Brazil , Colombia , Ecuador , Guyana , Peru , Suriname and Venezuela , all countries near the 4,000 mile Amazon River and member of the Amazon Cooperation Treaty Organization ( ACTO ) . According to a raw reportby the BBC , diplomats in those countries are n’t looking for total command of the knowledge base , but would like to ensure specific domains like tourism.amazon , and give domain of a function like books.amazon and kindle.amazon to the engineering society . And a deadline to regain a resolution to the difference is looming .
But Amazon has previously proposed a different answer . The tech titan would like to curb every possible .amazon knowledge domain and give each of the eight countries specific extensions . Brazil would get .br.amazon , for example , standardised to how the Brazilian government presently assure .gov.br . The ACTO enounce that ’s a non - starter .
An indigenous tribe member takes a photo of another tribe member on a phone following a protest march for indigenous territorial rights on 8 December 2024 in Angra dos Reis, Brazil.Photo: (Getty Images)
What make this all the weirder is that ICANN in the beginning approved Amazon ’s desire to contain all of .amazon before it was draw to dial things back after the ACTO dissent . The funny twist to all of this ? As the Registerpoints out , Brazil did n’t fight Amazon getting the domain back in 2012 when ICANN first handed out the name . But Brazil ’s then - prexy , Dilma Rousseff , discovered that the U.S. intelligence community of interests was spying on her phone , all thanks to whistleblower Edward Snowden ’s revelations in thesummer of 2013 . Brazil was suddenly very concerned with stimulate sure Amazon did n’t have total ascendency over the domain after that .
As the battles drag on and affair get more and more heroic , official at ICANN are understandably played out trying to mediate the dispute . A gore of evaluator nominate the Independent Review Process ( IRP ) found in favor of the tech party inJuly of 2017but the ACTO objected and neither side has budged ever since . coming together have been set up , only for the ACTO to cancel at the last minute , exit Amazon cross that more has n’t been fulfill . While the judgement should ’ve theoretically been the remainder of the story , ICANN is merely an independent body that probably is n’t inclined to go around pissing off governments .
The technical school company even endeavor to offer Peru and Brazil roughly$5 millionworth of complimentary host service and free Kindles stock up with content but the ACTO declined the offer . Amazon did not respond to a request for gossip from Gizmodo this morning .
Back on March 10 , ICANN ready a deadline ofApril 7for the two side to at last resolve this difference once and for all . But that seems very unlikely . Only clock time will enjoin , but possibly Amazon could dulcorate the grass by offering more than $ 5 million in Kindles . Jeff Bezos can probablyafford it .
[ BBCandICANN ]
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