Apple ’s most popular products owe much of their winner to their design , and by telephone extension , to their designer , Jony I ve . In anew interview with the London Evening Standard , I ve dished about his secret sauce — and where his contender are fall unretentive .
I ve is the aesthetic nous behind groundbreaking Apple products like the iPhone and the iPad . These product were Modern , yes , but I ve says that ’s not what makes them of import . Newness is necessary , but deficient . That , says I ve , is what pick out the design process at Applefrom the rest :
Most of our competitors are interested in doing something dissimilar , or require to appear unexampled – I think those are completely the incorrect goal . A product has to be genuinely better . This requires real discipline , and that ’s what drives us — a sincere , unfeigned appetite to do something that is better .
Every year we ’re inundated by new products that are supposed to be exciting but stop up unsatisfying . The ground Apple stays on top , according to I ve , is because the company strives to make every new product markedly better than the one that came before . It ’s surd to argue with that logic . And even harder to replicate it . [ London Evening Standard ]
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