Brookstone , the brick - and - mortar retail merchant of mass - market novelty gizmo , and Indiegogo , the second - string crowdfunding platform with very few guideline , are teaming upto essay to bring the ideas of inexperienced inventors to your junk drawer .
The new partnership was announced yesterday and is place at putting the “ best and brightest estimation from Indiegogo on the fast caterpillar tread to winner . ” In other words , Brookstone is offering to add its X of experience develop and marketing accessory gadgetry to Indiegogo discoverer who have no experience at all . Crowdfunding is a booming business , and aniche industriousness of specialised service providers have sprung upto service coach draw a bead on entrepreneurs through successful campaign .
This new Indiegogo partnership is an extension of the Brookstone Launch armed service , which guides would - be inventors through some of the more challenging aspects of get a product to mart . The company will confabulate you on :
End - to - end design and engine room
toll - effective manufacture
intersection publicity
conformation examination
Product placement , signage and expert sales associates
client service and return
selling , advertising , PR and social metier
Wholesale and retail distribution
Ecommerce
If you ’ve been following along , these are many of the details that do crowdfunded projects to go to hell . It ’s not enough to simply have a clever idea for a consumer product . If you do n’t know what you ’re doing you will go bad .
And in that way , this is not the most ugly thing that has ever happened – even if the last affair I postulate is another crap gadget under the Christmas tree . If Brookstone can keep some of the broad - eyed optimists on Indiegogo from flush it , that ’s a in effect thing for all the generous hoi polloi who naively hand their money to strangers with no drawing string attach .
[ Consumerist ]
Daily Newsletter
Get the serious tech , science , and civilization news in your inbox day by day .
News from the future , delivered to your present .
