An Applepatent worthgawking at , yield its grander ambitionsfor advertising , iTunesandTV subscriptions : It detail a way to make you watch out ads embedded into telecasting content , like say , a free or cheap TV show .
https://gizmodo.com/a-hint-at-apples-mobile-advertising-plans-location-lo-5464403
Conceptually , it ’s not too different from what you see with Hulu , actually — basically , for unlock further segments of the telecasting , you have to keep an eye on an ad . You know , just like real television set act , before DVRs !
The patent goes in - depth about how ads would be embed with content that could be downloaded to multiple devices — like an iPhone or iPad — how it ’d respond to trying to jump-start in advance of the ad , and gather statistic about how the ad was viewed or interact with .
The reason it ’s interesting , in the main , is that Apple ’s reportedly been heavily pitch networks both on sell TV shows for cheap—99 cent — and signalize on toan iTunes TV subscription servicethat would wad a excerption of telly shows from major meshing for 30 long horse a month , like say , Gossip Girl from CBS . The networks have been coolheaded to both hint , given that telecasting ’s expensive to grow and stuff .
https://gizmodo.com/wsj-apples-plan-to-kill-cable-with-itunes-and-the-tab-5431708
advert , especially ones with elaborated usage statistics ( and maybe demographic ) , would help make up the taxation lost by offer display for a horse , and make $ 30 subscription a mint more palatable , and possibly even offset the screams of cable operators watching content trip the light fantastic out the doorway and maybe onto the cloud .
The retrenchment of the old timeline model of television with interstitial publicizing in the age of the DVRs , where we can make any timeline we need as we watch , is one of the more curious developing of networks grope for new style to make money off of old medium on new devices . What ’s old is Modern is old again , apparently .
Oh , and Apple ’s patent of invention illustrators apparently like Charlie from Lost . [ Patently Applevia9to5Mac ]
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