Photo: October’s Very Own
Sofia Richiefound the perfect stay-at-home quarantine wardrobe — and it’s fromDrake’s new collection for his streetwear brandOctober’s Very Own (OVO).
To kick off the launch of OVO’s next big drop of women’s apparel, which includes everything from pastel sweats featuring its signature owl logo, turtleneck bodysuits, leggings, silk pajamas, sheer blouses and accessories, Richie, 22, showed off all the designs in its new campaign.
From lounging on a cozy couch to snuggling under the covers in bed, Richie’s OVO ad proves that Drake’s clothes are the perfect pieces to fulfill everyone’s of-the-moment quarantine-style needs.
October’s Very Own
The rapper, whofounded OVOwith Oliver El-Khatib in 2011, toldComplexthat he’s in “this for the long run” and saw the label as a “growing brand.”
“With our brand, it really is something we started just for us. The owl being bootleg to the point where I see people walking around with owl sweatshirts—it blows my mind. And me and Oliver [el-Khatib] talk about it all the time like, ‘Man, what should we do? Should we just make these sweaters and sell them?'” he toldComplex.
“I want to give you a product. I want to give people a piece of myself,” Drake added.
Now Drake’s focused on even more ways to give fans a little piece of himself, but this time, in the form of a candle. The rapper’s teaming withBetter World Fragrance Houseon a line of five scented candles, withone that was made to smell just like Drake.
Drake.Dave Benett/WireImage; Better World Fragrance House
source: people.com
